Lofty acquires real estate CRM company Firepoint

1 min read
There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnichannel lead-gen and as of recently, property management.

There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnichannel lead-gen and as of recently, property management. There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnichannel lead-gen and as of recently, property management. 

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