KW sues InsideRE for trademark infringement over BoldTrail
InsideRE's use of the word "bold" and the color purple in a rebrand of the product formerly known as kvCORE make its branding "confusingly similar" to KW's BOLD product, the company claimed.

InsideRE’s use of the word “bold” and the color purple in a rebrand of the product formerly known as kvCORE make its branding “confusingly similar” to KW’s BOLD product, the company claimed. InsideRE’s use of the word “bold” and the color purple in a rebrand of the product formerly known as kvCORE make its branding “confusingly similar” to KW’s BOLD product, the company claimed.