How to Market Your House for Sale in 2024

Gone are the days of historically low mortgage interest rates and buyers waiving all concessions that defined the pandemic market for two years.

These days, while the market is still in favor of sellers due to record-low inventory, high mortgage rates have placed affordability constraints on buyers, making them more concerned about their purchasing decisions.

So, if you’re selling a home in 2024, you’ll need a new strategy to get the most equity out of your most valuable asset.

Fortunately, you don’t have to navigate the market alone. We’ve surveyed HomeLight’s top-performing agents nationwide and harnessed their collective expertise to create a guide on how to market your house for sale.

When you hire the right Realtor, that professional will collaborate with you to develop a data-driven marketing plan that appeals specifically to buyers in your area.

Whether you’re partnering with a top agent or selling a house by owner, these are the marketing priorities you’ll need to consider to market your house in 2024.