Home Staging 101: What is Staging and Is it Necessary for Selling Your Home?
Home staging is much more than just a real estate industry buzzword — it’s an essential strategy that can dramatically influence a buyer’s first impression, the sale price of a home, and how quickly it sells.
HomeLight’s Summer 2023 Top Agent Insights Report estimates that professional staging can add an average of $8,300 to the resale value of a home. And the National Association of Realtors (NAR) reports that staging makes buyers more likely to picture themselves moving in, according to 81% of buyer’s agents.
This guide will provide you with all the information you need about home staging to ensure your home not only captures potential buyers’ attention but also their hearts and offers.
What is home staging?
Home staging is the process of adding decor, rearranging furniture, and expertly dressing up the home to make it look appealing for listing photos and walkthroughs. It’s a marketing tactic that can make even the most dark, drab space feel bright and homey.
The reason home staging is so important is because it can turn around a sale that otherwise wasn’t moving. Considering that almost all buyers use online tools during their home search, having beautifully staged listing photos draws in more buyers and boosts interest in your home.
