Gary Keller says agents must accept ‘easy deals’ are dead

At Keller Williams' annual Family Reunion, franchise co-founder Gary Keller said 2025 won't be any better than 2024 — but agents can still thrive if they're willing to dig in and use market headwinds to their advantage.

At Keller Williams’ annual Family Reunion, franchise co-founder Gary Keller said 2025 won’t be any better than 2024 — but agents can still thrive if they’re willing to dig in and use market headwinds to their advantage. At Keller Williams’ annual Family Reunion, franchise co-founder Gary Keller said 2025 won’t be any better than 2024 — but agents can still thrive if they’re willing to dig in and use market headwinds to their advantage. 

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