Anywhere’s David Marine: The power of storytelling is ‘timeless’
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees.
The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees.
