Andy Florance talks Homes.com, the fallacy of ‘pure buyer agency’
CoStar Group founder and CEO Andy Florance shares the next chapter of Homes.com's $1 billion marketing push and the fallacy of "pure buyer agency" as portals recalibrate their strategies amid a coming commission crunch.
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CoStar Group founder and CEO Andy Florance shares the next chapter of Homes.com’s $1 billion marketing push and the fallacy of “pure buyer agency” as portals recalibrate their strategies amid a coming commission crunch. CoStar Group founder and CEO Andy Florance shares the next chapter of Homes.com’s $1 billion marketing push and the fallacy of “pure buyer agency” as portals recalibrate their strategies amid a coming commission crunch.