11 Tips for Selling Luxury Homes Quickly (and Without Any Price Drops)
High-end homes linger on the market without the right strategy. Follow tips for selling luxury homes to fetch the price you want in less time.
Selling luxury homes presents a unique challenge. These homes typically appeal to a narrower pool of buyers, feature specialized décor and amenities that call for a certain marketing flair, and sit on the market for a while without the right strategy. Here are our expert tips for selling luxury homes to fetch the price you seek in less time.
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1. Know what you’re up against
According to the Institute for Luxury Home Marketing of Dallas, Texas, luxury single-family homes spent a median of 41 days on the market in January 2025. These homes had a median sale price of about $1.3 million.
Luxury properties can experience significant price drops. For instance, the 14,800-square-foot mansion in Hyde Park, New York, which drew significant attention when it was initially listed for $45 million in 2021, saw its price plummet to $11.25 million in 2025.
Understanding local trends, like how long luxury homes are staying on the market and how pricing shifts over time, can help you set realistic expectations. By knowing what you’re up against, you can develop a smarter selling strategy that positions your home competitively and attracts the right buyers.
Pricing is especially critical. Potential luxury homebuyers know just what they want in their price range, so selling to them means being as specific as possible.
“They come in knowing that’s the price point they’re looking for… It’s just a matter of walking into the home in their taste and the location,” said Ida Schwartz, a top-selling agent in Miami Beach, Florida with over 20 years of experience. Schwartz, a luxury specialist, said about 70 percent of her sales are $1 million and up.
2. Work with a real estate agent who has experience in the luxury market
Having an experienced agent by your side is always a huge advantage in a real estate transaction, but for luxury clientele, the stakes are even higher.
These sellers and buyers expect “white glove service”, Schwartz said.
Aside from expertise, luxury buyers and sellers want a higher level of service and discretion. In 2024, nearly 300,000 homes sold for over $1 million, a noticeable rise from the previous year, indicating a growing competitive market.
Affluent homebuyers have discerning tastes when it comes to high-end properties. They focus on a property’s intricate architectural details, premium materials, and exclusive amenities that enhance the luxury experience. A skilled luxury agent understands how to appeal to this audience, helping you position your home effectively and providing the personalized attention these clients expect.
Moreover, luxury real estate agents offer insight into pricing and negotiate with tact, knowing that every detail counts in a luxury transaction. With their guidance, you’ll be better equipped to navigate the nuances of the luxury market and achieve your selling goals.
“When the phone rings, they want to get a call back as soon as possible or even a pickup. They know what they’re looking for, and they know what they want. … With a high-end buyer, you really have to make sure you’re listening.”
