SCHEELS to Open 3rd Wisconsin Store
SCHEELS has signed a 210,000-square-foot lease at Brookfield Properties’ Mayfair Mall, a 1.2 million-square-foot property in Wauwatosa, Wis. The vacant space will undergo a full renovation and expansion before the opening of the new store, set for the spring of 2027.
SCHEELS leased the space that was previously occupied by Boston Store. The latter closed its doors in 2018, when its parent company The Bon-Ton Stores Inc. went out of business, BizTimes reported.
The Wauwatosa location is slated to become Wisconsin’s largest all-sports store and employ more than 500 people. The company has two more locations in the state, in Appleton and Eau Claire.
It will also be the 36th SCHEELS nationwide. The firm’s 35th location, a 240,000-square-foot property in Cedar Park, Texas, is scheduled to open in the fall of 2026.
Mayfair Mall, up close
Mayfair is an enclosed, two-level mall that was completed in 1957 and renovated in 2001. Its roster includes Macy’s and Nordstrom as anchor tenants, but also Barnes & Noble, Urban Outfitters, Gap, Five Guys and Victoria’s Secret, among others.
Part of Mayfair Mall is slated for redevelopment. Plans call for approximately 900 housing units and additional retail space to be developed over the next decade across four buildings. The parcel is at the south end of the property, adjacent to the former Boston Store space.
The mall occupies an 84-acre site at 2500 N. Mayfair Road near Interstate 41, less than 11 miles west of downtown Milwaukee.
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