Dominate the Web: How to Advertise Your Open House Everywhere Online
Learn how to advertise your open house online with a powerful, eye-catching strategy that gets attention across the entire Internet. Stand out and attract the right buyers!
Your open house is more than an event — it’s an extra opportunity to create buzz around your listing online. Nail the advertising for the open house and buyers will flock to the event, request private viewings, and forward your listings to friends. Wondering where to start? Learn how to advertise an open house online, reach buyers everywhere and maximize your listing’s potential.
“We’re big promoters of the open house concept,” shares top real estate agent Mark Boyland in Bedford, New York, who sells 70% more homes than the average agent. “We think it’s a great way to get some additional marketing for the house — it just provides an extra event to draw eyes. Even if the people don’t come to the open house, they’re seeing the whole social media campaign around that open house.”
With expert tips from Boyland, we’ll walk you through how to advertise an open house online so you can blast the Internet with a creative, eye-catching campaign.
Step one: Talk to an expert!
Selling your house soon? Connect with a top agent near you to get an expert opinion on how much your house will sell for, what to fix before listing, and the latest local housing market trends.
Add open house details to your listings
Maximize visibility by promoting your open house across all online platforms where your home is listed. Update your MLS listing to include the event’s date and time, and ensure it’s marked as “public” so it syndicates to major real estate sites like Zillow and Realtor.com. Enhance your listing by adding high-quality photos and a short video inviting potential buyers to the event.
On your single property website, go beyond basic details — highlight any special incentives such as complimentary food, beverages, raffles, or charity donation opportunities. With more buyers seeking personalized experiences in 2025, these details can make your open house stand out.
Advertise your open house on Facebook
Facebook is one of the best places to advertise your open house thanks to its massive user base and advertising options. According to PEW Research Center, roughly 7 in 10 adults in the United States use Facebook with 68% of users visiting the site daily.
Set up an event page
Ask your real estate agent to create a public event from their agency’s Facebook page and invite their network to the event. An event page is the perfect platform to centralize posts and messages around the event. It’s also another space to post photos recapping the event after the fact. Set up your page in 10 simple steps:
- From your Feed, click “Events” in the left menu. You may have to click “See More” first.
- In the left menu, click “Create new event.”
- Upload a professional photo of your home’s exterior for the page banner.
- Fill in the event name, location, date, and time.
- Add an enticing description of the property and mention any food, beverages, or giveaways happening at the open house.
- Click “Is it in person or virtual?” Then click “In person.”
- Click “Who can see it?” and select who can see and join your event. You can’t change this setting after you create the event.
- Once you’ve filled everything out, click “Create event.”
- Add your event details by following the prompts to enter information about your event like location, description, cover photo and more.
- Invite your network and real estate agent’s network to the event using the Invite button at the top right of the page under the event title.
Create engaging posts
Design eye-catching social media posts that entice and engage potential attendees. Dynamic, video-driven content continues to dominate platforms like Facebook and Instagram, driving more traffic than static images. Boyland shares his team’s top tip: “We make the Facebook ads video driven, so they’re moving images, not just still pictures. We find that gets a lot more traffic.”
Here are some fresh post ideas to elevate your open house promotion:
- Short video tours: Create quick, engaging walk-through videos showcasing key features of the home. Use tools like Canva or Adobe Express for easy editing.
- Animated highlights: Use animated text overlays on property photos to spotlight unique features like a remodeled kitchen or spacious back yard.
- Facebook / Instagram reels: Short, vertical videos featuring sneak peeks of the home or countdowns to the event.
- Interactive polls or Q&As: Engage your audience with polls (e.g., “Which feature do you love most?”) or live Q&A sessions about the property.
- Slideshow posts: Compile multiple photos into a slideshow featuring different rooms or nearby attractions like parks, schools, or cafes.
- Highlight incentives: Showcase raffle prizes, complimentary snacks, or special activities planned for the open house.
- Community spotlights: Post about annual events, local hotspots, and neighborhood amenities to paint a complete lifestyle picture.
- Cross-platform reposts: Automatically share content from your Instagram to Facebook, ensuring broader reach and consistency.
By using dynamic, varied content, you’ll create buzz and encourage more buyers to attend your open house.
Boost your page and posts with Facebook Ads
Promote your Facebook posts and event page with an ad campaign reaching prospective buyers in your area.
Promote your open house event: Create a dedicated event page on Facebook and boost it with an ad campaign. For event ads, set your objective to Engagement. This ensures your ad includes an “Interested” button, allowing viewers to easily follow event updates and reminders.
Drive traffic to your property website: If your goal is to direct users to a single property website, boost a post linking to it and select the objective Traffic or Website Visits. These options are optimized for clicks and conversions.
Use detailed targeting: Set your audience parameters based on location, interests (like real estate or home buying), and demographics. You can also create a Lookalike Audience to target users similar to past clients or website visitors.
Optimize duration and budget: Facebook’s “Estimated People Reached” tool remains essential. Allocate a budget that maximizes daily reach, and run your ad for at least 5 to 7 days before the open house to build momentum.
Enhance with dynamic ads: Consider using dynamic ads with multiple images or a carousel format to showcase different rooms or features of the home. This engages users and provides a comprehensive preview.
If you prefer to direct audiences to your single listing property website, boost a post linking to the website and select the objective “Send people to your website.”
