CoStar-owned UK portal accused of making ‘misleading’ traffic claims

The portal wars in the UK are heating up, as CoStar-owned portal OnTheMarket (OTM) fights accusations of using "misleading" traffic data to dethrone competitor Zoopla as the second-most trafficked home search site in England, Scotland, Wales and Northern Ireland.

The portal wars in the UK are heating up, as CoStar-owned portal OnTheMarket (OTM) fights accusations of using “misleading” traffic data to dethrone competitor Zoopla as the second-most trafficked home search site in England, Scotland, Wales and Northern Ireland. The portal wars in the UK are heating up, as CoStar-owned portal OnTheMarket (OTM) fights accusations of using “misleading” traffic data to dethrone competitor Zoopla as the second-most trafficked home search site in England, Scotland, Wales and Northern Ireland. 

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