9 Innovative Ways to Market Your House for Sale (Get Creative and Stand Out!)

Most sellers rely on the usual marketing tactics: basic listing descriptions, standard social media posts, and uninspired double-sided flyers. But you’re not like most sellers. You’ve got a flair for creativity, a taste for bold moves, and a desire to break away from the ordinary. Why not bring that unique energy to your home sale?

We’ve gathered 9 creative ways to market a house for sale that are sure to make your property stand out. With real-life examples of innovative marketing and fresh takes on classic strategies, these ideas will help your home get noticed — no matter the price point. Get creative and stand out!

For added expertise, we co-created this list with real estate marketing aficionados Valerie Garcia, business consultant and speaker, and Annette Wilcox, Realtor® and owner of Century 21 Wilcox & Associates in Norwalk, Ohio.

Without further ado, let’s get the creative juices flowing.

1. Have you tried an inflatable dinosaur?

Nothing stands out more in a listing than a unicorn in the bathroom. That’s exactly how homeowner and real estate agent Lynn Keyland marketed her home in Lexington, Kentucky. Each photo included an inflatable unicorn and dinosaur in the scene, highlighting the home’s spacious rooms.

A gimmick is a trick or device intended to draw attention. They’re strangely attractive, highly memorable, and sometimes a little bit repulsive. Nonetheless, if you know your audience, a gimmick is a fun way to create buzz for your house for sale. In Lynn’s case, her inflatable friends drew the biggest open house she’d ever held. Her home sold for just $2,000 less than the asking price, thanks to creative marketing.

2. Market around unconventional holidays

Garcia recommends marketing your home around oddball holidays:

• National Cheeseburger Day, September 18:
  “National Cheeseburger Day is a great one,” Garcia says. “So your house is three blocks from a place that makes amazing cheeseburgers — now you’ve got a holiday that you can tie into your marketing without it being super obvious.”
• Earth Day, April 22:
  Highlight your home’s green features such as solar power, double paned windows, LED lighting, and low-water plants in an e-blast or ad in the local paper. In March 2024, a report by the National Association of Realtors (NAR) revealed that 57% of Realtors considered promoting energy efficiency in listings to be either very or somewhat valuable. And don’t forget to boast about the utilities savings that come with the territory.
• National Donut Day, First Friday in June:
  Share the five best places to get donuts near your house on social media with #nationaldonutday.
• National Origami Day, November 11:
  Pass out house flyers with instructions on the back on how to fold a paper square into a crane. Bonus points if your house flaunts Japanese architectural elements or landscaping.